Josh Schaap

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    A Case for DC Power Distribution, Part 2

    by Josh Schaap

    In our previous post , we started a conversation about the topic of DC power distribution and 48v DC power in the data center. The struggle to improve efficiency within computing facilities began long before the chipset had been invented, back in the ‘war of the currents’ in the 1880s. ...

    Categories: Power Distribution & Monitoring

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    Power Management: The First Step in Data Center Sustainability

    by Josh Schaap

    It’s never a good feeling reading about a truly green data center, and then realizing just how far behind your own data center ecosystem is in its sustainability efforts. Take Google, for instance. On September 14, Google announced a new commitment to achieving “Zero Waste to Landfill” in its data centers. As Google Technical Program Manager Rachel Futrell explained on the Google Green Blog, Google is striving to divert waste away from its data centers in a sustainable way. Six of its 14 sites are now achieving 100 percent diversion rates. Globally, Google is now diverting at least 86 percent of waste away from landfills. And Google wants to improve these figures!

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    Managing the Challenges of Density

    by Josh Schaap

    When considering implementing a power-dense data center, you face a number of challenges: cost, heat, load balancing, data center environmental monitoring and power monitoring, increased network traffic and system configuration management. With each of these challenges come serious, seemingly insurmountable obstacles, but with the proper planning and understanding, it can be done. As the Power Strategy Experts, Server Technology is here to help you successfully manage density and data center power.

    Categories: Server Technology

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    Average Power Density Vs. Peak Power Density

    by Josh Schaap

    It’s not unusual to be a little fuzzy on the differences between the two, but here it is at a high level: average rack power density is power utilization density that’s averaged over a period of time and space, and peak power density is a maximum power reading at a specific point in time.

    Categories: Industry Trends & Solutions

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    Top Reasons to Use Switched PDUs in Your Data Center

    by Josh Schaap

    It’s not easy trying to decide which type of rack PDU to purchase for your data center. As we explained in a recent article, the decision ultimately comes down to your data center’s unique needs. Your appetite for risk, facility budget, and operating preferences will all play a big part in determining what type of rack PDU you should be using. In this article, we will focus on the switched PDU, which is a smart PDU that will let you toggle power on and off, on a per outlet bases, from a remote location. A switched PDU also allows you to centralize the management functions of your PDU.

    Categories: Helpful Features

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    The Top Benefits of True HDOT With Alternating Phase Outlets

    by Josh Schaap

    In the past, a standard rack only held about nine servers and consumed around 6 kW of power when running at full capacity. With this load capability, you could safely power a full rack using a single phase PDU (power distribution unit).

    Categories: Power Distribution & Monitoring

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    Three Things You Don’t Know About Your Own Data Center

    by Josh Schaap

    This is your data center speaking. You think you know me pretty well, right? After all, you spend almost all of your time around me. Take a harder look, however, and you’ll see that there are some important things about me that you aren’t aware of!

    Categories: Industry Trends & Solutions

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    Meet Stockholm’s Climate Positive Data Center

    by Josh Schaap

    Data centers are notoriously power hungry, with U.S. data centers responsible for over 91 billion kilowatt-hours of electricity in 2013. That number is expected to climb to over 139 billion kilowatt-hours by 2020, requiring an incredible 54 power plants just to meet demand. The IT industry as a whole is now responsible for as much as 10 percent of the world’s total electricity usage!

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    Three Things You Don’t Know About Your Own Data Center (But Should)

    by Josh Schaap

    This is your data center speaking. You think you know me pretty well, right? After all, you spend almost all of your time around me. Take a harder look, however, and you’ll see that there are some important things about me that you aren’t aware of!

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    The One, The Only: HDOT With POPS

    by Josh Schaap

    Thanks to its modular design, each HDOT product type gives customers the flexibility to configure the location and quantity of C13 and C19 outlets on the PDU. As a result, there are literally thousands on thousands of configurations possible. To get a sense of how customizable our PDUs really are, check out our Build Your Own PDU tool which walks you through four easy steps to building the perfect power solution for your data center. It’s so remarkably easy that you can even build a PDU right from your tablet or phone.

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    Why You Need Intelligent PDUs for Remote Cloud and Colocation Services

    by Josh Schaap

    Awhile back, your business made a strategic decision to expand its data center beyond its physical borders. Now, a large amount of your servers live in hosted, third party cloud and colocation facilities around the U.S. and possibly the world. Why did you outsource a large portion of your infrastructure? You did so to save money, increase efficiencies and establish a local presence around your key markets to reduce latency and costs when transmitting data. It made much more sense at the time to partner with companies offering premium infrastructure in managed facilities, than to expand your legacy network (and take on additional CAPEX and OPEX).

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    Low on Real Estate, High on Rack Components?

    by Josh Schaap

    You need High Density Outlet Technology (HDOT) PDUs from Server Technology, which can support more rack components than any other PDU per form factor. To combat the limited physical space that PDUs compete for in the data center rack, Server Technology developed High Density Outlet Technology (HDOT), the smallest form factor PDU which significantly increases real estate in the back of the rack by fitting as many as 42 C13’s in a 42U high network managed PDU device—that’s over 20 percent smaller than a comparable PDU using standard outlets. In conjunction with the launch of HDOT, Server Technology developed a quick turn manufacturing process that provides short lead times for PDU’s with the exact combination of C19 and C13 outlets in the locations where the customer needs them. The HDOT design also provides high native cord retention of over 12 pounds pull strength, reducing or eliminating the need for custom and costly ancillary locking cord devices. With increasing outlet density comes increased power, and potentially increased heat. HDOT is manufactured with robust high-temperature materials carrying a UL94 V-0 flame rating, making these outlets ideally suited for the harshest data center environments

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    Monitoring At The Cabinet, Zone And Location Levels

    by Josh Schaap

    Pardon the cliché, but knowledge really is power, especially when you’re dealing with actual power in a data center. Take, for instance, the knowledge of how much power your cabinets need and how much power is available, or knowing the IT load. With that information in hand, you can solve a number of data center problems.

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    How Much Trouble Could One Technician Cause In Your Data Center?

    by Josh Schaap

    Just recently, eWeek ran a Halloween-themed article titled “The Data Center: Where the Stuff of Nightmares Lurks.” The article pointed out some of the darkest fears that IT professionals are facing. And one caught our attention: “The ‘Help’ Desk Tech from Hell.” “One of my greatest fears (brought about by an actual experience) is another absolutely pitiful on-site help desk tech who completely disregards procedures and starts moving cables around on network devices trying to get one device working again, but takes down six more in the process,” the article stated. It’s sad, but true: Help desk technicians —as well as interns and careless, or sleep-deprived IT workers — can create a great deal of trouble in the data center.

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    Data Center Power Management: The Key To Success in Silicon Valley

    by Josh Schaap

    Silicon Valley remains one of the largest and most competitive data center markets in America. Right now there is a data center vacancy rate of just 8.2 percent in the region. And according to a new report, the market is expected to continue to experience further growth in the near future.

    Categories: Server Technology

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    Customer-Focused Production At Server Technology

    by Josh Schaap

    When Jeremy Foroszowsky surveys the production of the floor at Server Technology’s headquarters in northern Nevada, he doesn’t notice - as most people would - the amazing beehive of activity, with workers concentrating on assembling some of the world’s most powerful PDUs. Instead, he sees happy customers.

    Categories: Server Technology

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    Why Denser Data Centers Are Growing In Popularity

    by Josh Schaap

    An increasingly common conversation within the data center industry revolves around the need for flexibility balanced against the desire to save money. It’s getting harder to make the case that your enterprise needs more land for capacity expansion. At the same time, 27 percent of data center costs are for power, according to a DCD report in 2014. As you can imagine, the result has been a drive for proportionally higher server and power densities across the globe.

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    How Would Data Center Power Fare If It Faced An Unplanned Power Outage?

    by Josh Schaap

    Google recently learned the hard way about what can happen when Mother Nature strikes near your data center. Their facility was impacted when a series of four lighting strikes hit the power grid which connects to its Belgium-based data center. The strike caused the building to experience unexpected power loss, thus causing its backup power supply to kick in.

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    Twelve Key Features of Pro2: Part 2

    by Josh Schaap

    Last week, we talked about six of the key features of our PRO2 PDUs, which sport the latest in innovative design from Server Technology. This week, we’ll explore six more ways the PRO2 serves as the PDU built to not only meet customers’ needs today, but to ensure flexibility for the future.

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  • Twelve Key Features of Pro2: Part 1

    by Josh Schaap

    Not long ago, we introduced you to our PRO2 line of PDUs, giving you an overview of this powerful new tool that’s packed with features designed for a new generation of data centers. This week, we’re kicking off the first of a two-part series that looks closely at the PRO2’s features and what they mean to data center operators. A great starting point for this discussion is our video, “Introducing PRO2,” which features commentary from Calvin Nicholson, Server Technology’s Senior Director of Software and Firmware Development. In the video, Calvin deftly lays out the argument for including PRO2 PDUs in your next data center upgrade.

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    If You Can’t Stand The Heat … Fix It

    by Josh Schaap

    When President Harry S. Truman coined the phrase, “If you don’t like the heat, get out of the kitchen,” in 1942, he was referring to critics of his aggressive use of war contracts in the Second World War. Good advice for politics, perhaps, but not so much for data center management. In fact, when heat becomes an issue in your data center, it’s time to do something about it. Each kW hour of server power creates and equivalent amount of heat. Over time, this heat can accumulate, impacting server performance. You canmonitor this within the cabinet, zone, and location levels. While servers have been adapted to withstand higher temperatures, computing power is rising, and this is generating more heat. Add on top of this the growth of virtualized servers leading to fewer idling computers, and you have an endless cycle of heat generation.

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    Top Power Tips For Data Center Managers: Part 3

    by Josh Schaap

    Over the past couple of posts (Part 1, Part 2), we’ve looked at some best practices for power density and voltage as well as environmental monitoring in the IT equipment racks. In this final installment, we’ll examine power usage and the measuring of energy efficiency. When you measure data center energy efficiency, you’re really monitoring power usage in order to reduce wasted energy. For nearly the past decade, the PUE (Power Usage Effectiveness) and DCiE (Data Center Infrastructure Efficiency) ratings have been the gold standards for measuring efficiency within data centers. Although with ASHRAE 90.4, PUE has been phased out as an acceptable metric for data center power efficiency. At the individual data center level, the end goal of these methods is to help you better measure your power usage so you can start the process of improving your energy efficiency and realizing cost savings for your data center.

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    Consistent Uptime And Other Reasons Customers Love Us

    by Josh Schaap

    Survey after survey of Server Technology customers shows a clear pattern of why data center customers turn to us for their power distribution needs. The first, and clearest need centers on capacity planning, which we’ve covered extensively in previous posts and will continue to talk about as long as there are data centers. Coming in second is the need to reduce power costs, another topic we’ve focused on recently.

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    Resources? We’ve Got ‘Em.

    by Josh Schaap

    You’ve often heard us talk about being your Power Strategy Experts and how our relationship with clients extends well beyond the sale, so it shouldn’t be a major surprise that Server Technology’s new website features a wealth of information from product manuals to technical notes to white papers, case studies and more.

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    Four Capacity Planning Factors In A New Build

    by Josh Schaap

    ardon the pun, but the origin of the phrase, “getting your ducks in a row,” is a little, well, fuzzy. It’s not clear whether the term comes from hunting, sports or - most likely - the practice of mother ducks encouraging their babies to line up in a row before heading to the pond. Either way, having one’s proverbial ducks in a row is nearly always a good idea before undertaking a sizable project. Take, for example, capacity planning in a new build. That’s one situation where you don’t want to jump in head first without a solid plan.

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    What’s The Real Cost of Data Center Downtime?

    by Josh Schaap

    Ever experienced that sinking feeling when you check in on your 401k only to find that it’s been slowly hemorrhaging your future away for the past six months? Financial advisors will, of course, tell you to hold tight, play the long game and wait out the ups and downs. That’s a good strategy when you’ve got years until retirement, but it’s not a particularly helpful approach when you’re running a data center.

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    Why We’re Your Power Strategy Experts

    by Josh Schaap

    At Server Technology, we don’t just bill ourselves as “The Power Strategy Experts,” but rather, “Your Power Strategy Experts.” When you think about it, there’s a difference between those two concepts. Anyone can claim to be the best in their field, but it takes a special relationship with your customers to rightfully say you’re in their corner – and to have them consistently back up that statement. Calling ourselves “Your Power Strategy Experts” says, “we’ve got your back through thick and thin” and, “we’ll always be there to help solve your power problems.”

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    Server Technology Wins Pioneer Award for Patents

    by Josh Schaap

    In a nod to Server Technology’s continued dedication to innovating new technology in the data center space, STI recently was awarded the prestigious Wagon Wheel Award from the Northern Nevada Development Authority. The award recognizes the “Best New Technology, Product or Patent” from a northern Nevada company each year.

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    Want To Support High-Density Applications? Try a Three Phase PDU

    by Josh Schaap

    Sometimes, the road less traveled proves to be the better route. That’s certainly the case with a less common, new approach to PDU design that employs 3 phase power distribution. In the past, this has meant dividing power into several branches within the rack PDU, but this new approach from Server Technology makes use of alternating each phase on a per-receptacle basis instead of per branch. As you can imagine, demand for more power in the cabinet is behind the move towards a 3 phase PDU in many data centers. If the search for more power is on your mind, alternating phase PDUs might be the answer to your problems.

    Categories: Power Distribution & Monitoring

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    Energy Efficiency And Density In The Modern Data Center

    by Josh Schaap

    Power industry groups such as ASHRAE, IEEE, The Green Grid and Emerge Alliance are good examples of organizations working to improve the state of the art data center’s design and power utilization effectiveness. As these groups work to foster new ideas and technologies that will result in more energy efficient data centers, one fact remains clear: minimizing the number of operating power supplies and power conversions at the highest (most efficient) input voltage possible translates to greater operational expense savings.

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    Increased Uptime + Higher Compute Density = Greater ROI

    by Josh Schaap

    In the advertising world, there are no such things as coincidences. When you hop on the Internet to find a product and you come across an ad that seems perfectly tailored to you, it’s no mere accident. More than likely, an advertising tech company like our client, Turn, has helped you find that product by serving up relevant ads through consumer data. In order to power its platform – which responds to half of the world’s Internet page views in as little as 10 milliseconds – Turn employs a highly scalable multi-tiered server infrastructure using a Big Data analytics engine and a powerful suite of software. Recently, Turn sought to reconfigure its hardware with one setup containing 23 devices per rack and 43 devices per rack on the other. It also sought to make the most of its colocation space while powering support to customers via data-driven advertising efforts. Finally, Turn was looking for remote monitoring capabilities for its hardware.

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    Zombies In the Data Center: Exclusive Interview With Calvin Nicholson

    by Josh Schaap

    n a show like “The Walking Dead,” it’s relatively easy to dispatch a zombie. A quick headshot or katana slash will usually solve your problem. In the data center, zombies are just as prevalent, but not quite as easy to kill. First, you have to identify them. Data center zombies don’t exactly shamble around with their mouths agape, but they can do just as much damage as their fictional counterparts if left unchecked.

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    Power Monitoring and Management Simplified

    by Josh Schaap

    The notion that we should track anything – and everything – about our lives has gained a lot steam over the last couple of years. Witness the rise of the Fitbit health monitor and the slew of smartphone apps that show you how well you’ve slept any given night. People can use these tools to gain a clearer picture of the trends that quietly shape their lives. Much like a Fitbit (but for your data center), the Sentry Power Manager is constantly monitoring and managing your power, even while you sleep. This week, we’ll see how Sentry Power Manager provides power monitoring and management with its easy-to-grasp visual interface that helps you understand your system status quickly.

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    An Answer For Every Challenge: Switched PDUs for Capacity Planning

    by Josh Schaap

    Our client was facing a very nice – but very real – problem: as a facilitator of webinars, it was experiencing unprecedented growth year after year. Webinars, those ubiquitous online teaching and conference platforms, are bringing people across the globe into the same virtual meeting rooms with increasing frequency each day. With this expansion comes the need for increased bandwidth and infrastructure requirements, resulting in technical challenges for the webinar operators.

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    5G Demand and Data Center Uptime: A Love Story

    by Josh Schaap

    Network administrators are continuously caught up in many torrid technological romances. Just consider their love/hate relationship with bandwidth. That is, administrators love the data center uptime they get when bandwidth capacity is aligned with network loads but hate struggling to ensure uptime when systems are overloaded. So, imagine how their love will be tested as the bandwidth demands of 5G networks barrel toward them.

    Categories: Server Technology

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    Remote Data Management and Reporting is the cornerstone of reliability

    by Josh Schaap

    Picture this: you run a state-of-the-art 5.5MW, 34,000 square foot data center with more than 450 cabinets and power capacities up to 600W per square foot. In that situation, issues such as security, reliability and accessibility are at the top of your list of priorities, meaning every component in your data center needs to be 100 percent reliable, every time. That’s exactly what one of Server Technology’s clients, Nevada-based Cobalt Data Center, faced with its Las Vegas Tier III multi-tenant data center. Cobalt supports a diverse customer base by helping its customers analyze, measure and control power usage so they can, in turn, perform better capacity planning.

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    What’s Driving Bandwidth Demand and Why Should You Care?

    by Josh Schaap

    Bandwidth is the hottest commodity of the new year and will likely continue as such for the long haul. After all, both enterprise and consumer appetites will only become more insatiable as technology continues to require more support from the Internet. For example, enterprises are increasingly using the public cloud to run applications and store data due to its cost efficiency and simplicity. However, the more enterprises that utilize the cloud, the more bandwidth that is required to support their needs. Additionally, a surge in mobile video consumption is also impacting bandwidth requirements. This particular driver of bandwidth demand will likely multiply over the years as consumers continue to watch video on social media, stream movies and use video chatting applications such as Skype or FaceTime.

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  • What We Mean When We Say We're the Power Strategy Experts

    by Josh Schaap

    We recently sat down with two of our in-house power strategy pros to talk about what the Server Technology slogan “The Power Strategy Experts” really means. The conversation helped to underscore the importance of doing one thing and doing it well, an idea that’s at the core of the Server Technology philosophy.

    Categories: Server Technology

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    Keeping Cool Under Pressure

    by Josh Schaap

    What you’re looking at is a long-term forecast of heat load by footprint, specifically made for the IT datacenter and the telecom market. Today, the upper limit of air-cooled compute infrastructures sits right at 4.5kW / ft^2, which aligns nicely with ASHRAE’s prediction. Call it a self-fulfilling prophecy or call it advancement in cooling and liquid immersion systems, the end result is a slow, but steady rise in compute densities over time.

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    Retrofitting Your Data Center? Don’t Use Starkiller Base As A Model (Spoiler Alert)

    by Josh Schaap

    In a recent post, we ruminated over the fatal design flaw in the Death Star’s thermal exhaust port that ultimately led to the destruction of the space station. As we mentioned, it’s difficult to pin blame on the Death Star architect alone, as all of that exhaust had to go somewhere...but, we digress. Check out the article and share your thoughts with us. Fast forward to The Force Awakens: The Galactic Empire has fallen, and the First Order has commandeered an abandoned ice planet in the Unknown Regions. Enter Starkiller Base, a massive facility capable of destroying not just planets, but entire star systems. Now, you’d think in the First Order’s quest to establish itself as the new head honchos in the galaxy that they’d at least not make the same mistake that the Empire did and leave their fancy new weapon vulnerable to attack. But, they did.

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    One Surefire Way to Improve Uptime in 2016

    by Josh Schaap

    There is an array of variables that affect your data center uptime—from structural design to redundancy to fault tolerance. You could say that it’s a balancing act, ensuring that every element positively influences the others so that damaging issues—like power shortages—don’t tip the scale.

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    Mo Money Mo Data Center Power Problems

    by Josh Schaap

    Analysts forecast that the data center construction market is set grow at a CAGR of 4.18 percent over the period 2014-2019, in the US alone. The reason for the rapid development of data centers is the enterprise’s growing need for dedicated IT environments as they move much of their mission critical applications and data to the cloud.

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    Three Data Center Power Resolutions to Follow Through With In 2016

    by Josh Schaap

    There’s no shame in admitting you’re one of those resolution quitters, who will be reaching for a bag of Reese’s come February 1. All too often, we strive to reach our goals by the end of January only to fall back into our old ways by the start of February. This practice is forgivable in our personal lives, but when you’re a network administrator who has enterprise connectivity and environmental sustainability to consider, reaching your New Year’s goals is critical to your data center’s efficiency.

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    No Crystal Ball Needed: Data Center Predictions for 2016

    by Josh Schaap

    High-power density solutions will grow in popularity: On average, today’s data centers are reaching 20 years of age. As such, many of these legacy facilities cannot effectively or efficiently meet today’s power demands. Industry experts predict that many organizations will close down their data centers in favor of data center colocation solutions. But whether you decide to maintain your dedicated data center or move to a colocated solution, you can stay fully informed of your power usage effectiveness (PUE) by implementing smart power rack solutions that enable you to monitor and measure your power usage.

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    Avoid A Data Center Power Nightmare Before Christmas

    by Josh Schaap

    Before you can nestle all snug in your bed, you need to make sure that the only clatter that will wake you from your slumber this holiday season is, indeed, eight tiny reindeer landing on your roof. That is, if you want to enjoy holiday cheer inside and outside of your data center, only best-in-class power management solutions can keep nasty visions of potential power outages at bay.

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    Stay Sustainable At Home and In the Data Center This Winter

    by Josh Schaap

    This season, in particular, will put a major strain on businesses across the U.S. as electricity prices are bound to increase yet again. This is particularly true for businesses located in New England, which is still suffering from a lack of adequate pipeline capacity for natural gas. All signs indicate that when energy prices reset in a few weeks, many business owners in this energy-starved region could be in for a rude awakening. And as a result, many employees may be asked to bring sweaters to work in January.

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    Google Soaks Up the Sun With Its Latest Data Center

    by Josh Schaap

    It might be winter, but Google and Duke Energy are catching rays in North Carolina with their new solar powered data center. And hopefully they’re wearing some shades, too, as the data center is contracted for a whopping 61 MW of solar power...now that’s a lot of UV. In fact, Gary Demasi, who oversees data center energy and location strategy at Google, wrote in a recent blog post that the volume of solar power Google’s invested in could power almost 12,000 average U.S. households.

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    'Tis the season for good deeds

    by Josh Schaap

    oing a good deed makes us feel warm and fuzzy on the inside. But, there are more impactful, large-scale reasons why many data centers are transforming to become the do-gooders of the world. More specifically, right along with capacity planning, complying with industry regulations and power monitoring, corporate social responsibility (CSR) is now among organizations’ top data center initiatives.

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    Batten Down the Hatches! Here Comes the First Waterborne Data Center

    by Josh Schaap

    The creators of the data barge are hoping that it will serve as an efficient and eco-friendly solution to today’s data center power consumption challenges. In fact, the nautical data center will be cooled by the water in which it floats and is projected to engender a power usage effectiveness rating of 1.045, which is quite near its initial goal of 1. As such, the data barge may very well serve as an innovative answer to improving energy efficiency in the data center, however, its unconventional architecture comes with inherent risks.

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    Don’t Let a World Series Power Outage Scenario Happen to You

    by Josh Schaap

    Every year, millions of people rely on their television providers to broadcast the telecast of the World Series. So what happens when the broadcasting network’s power fails and viewers are left staring at blank television screens? Well, this very situation occurred during game one of the 2015 World Series when the New York Mets took on the Kansas City Royals. An untimely power shortage disrupted the live telecast during the middle of the fourth inning leaving viewers hanging off the edges of their seats, disappointed and frustrated.

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    Eco-Friendly Initiatives and Cost Efficiency Converge in the Data Center

    by Josh Schaap

    Listen up: “Going green” doesn’t mean you need to uproot your organization’s already established culture and values. The fact of the matter is that despite your organization’s feelings towards the state of environmental issues, taking on green initiatives in 2016 will help your company contribute to an important philanthropic issue, not to mention improve your organization’s future sustainability efforts.

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    Three Important Questions To Ask Before Increasing Your Server Density

    by Josh Schaap

    You’ve been wanting to virtualize your servers for a long time. But before you go ditching your physical machines in favor of virtualized solutions, however, stop and make sure that you’re doing it safely, and responsibly. After all, increasing server density can come with many operational and environmental risks.

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    Data Center Power: It’s A Balancing Act

    by Josh Schaap

    Here you’ll find a wild mixture of 1U/2U and 3U servers as well as a bevy of switches from various manufacturers. Each device has multiple cables, as well as varying workloads and power draws. And it’s just about impossible to link cords with their specific devices.

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    Worried About Hurricanes? Protect Your DataCenter

    by Josh Schaap

    Back when Hurricane Sandy landed on the East Coast of the U.S. back in 2012, very few citizens and business owners were adequately prepared to handle the massive superstorm which caused a total of $65.5 billion in damage. Fast forward to 2015, and everyone is pretty well prepared for another major event. All along the Eastern seaboard, people are stocked up on supplies and ready to handle a major natural disaster. Just look at the massive amount of preparation that went into planning ahead for Hurricane Joaquin as proof.

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    Want To Reduce Costs For Multi-Tenant Customers?

    by Josh Schaap

    Competition is fierce in the global multi-tenant data center market right now. At the midway point of 2015, for instance, the market grew by 4.7 percent. And physically speaking, the market expanded by about 90,000 square meters during the second quarter alone. As DatacenterDynamics pointed out, this growth is being driven primarily by the fact that multi-tenant data centers are able to provide faster network speeds at lower prices for customers by cross-connecting and interconnecting these customers to carriers and other data centers via physical cables. In doing so, they’re able to bypass costly th ird-party Internet Service Providers (ISPs).

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    Experience Data Center Power Savings You Can See

    by Josh Schaap

    Your server room is like a growing jungle that gets more complex—and expensive—with each device that you add onto your network. This jungle is mostly comprised of physical servers, some of which are running under capacity and some of which are at or near maximum volume. With this setup, your data is most likely spread out over a vast network that also contains a great deal of “comatose” servers.

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    Want to Really Stand Up to Climate Change? Start With Your Data Center!

    by Josh Schaap

    Right now there is a massive effort on the part of the private and public sectors to try and reverse the harmful effects of climate change here in the U.S. Recently, for instance, the White House organized a group of 12 U.S. companies that all pledged to donate a total of $140 billion to help fund green energy infrastructure. The money will go toward initiatives like green power plants and green energy solutions.

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    Three Things You Should Know About Your Own Data Center

    by Josh Schaap

    This is your data center speaking. You think you know me pretty well, right? After all, you spend almost all of your time around me. Take a harder look, however, and you’ll see that there are some important things about me that you aren’t aware of!

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    Work Smarter Not Harder With HDOT Switched

    by Josh Schaap

    We are concerned about you and your data center. Your hair is turning grey from the stress of having to manage your facility. You spend long hours toiling in your data center, balancing circuits, performing system maintenance and trying to identify the root cause of system errors.

    Categories: Power Distribution & Monitoring

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    Want To Get Rid Of Your Zombie Servers? Here’s How.

    by Josh Schaap

    They’re silent. They’re always on. And they’re quietly eating up a large portion of your data center power budget. We’re talking, of course, about your zombie servers—that is, all of the servers that lay dormant in your facility yet play no part in your facility’s daily operations. It’s time to rid your data center of this problem. It may take some time, but as AOL recently proved, eliminating zombie servers from your network is feasible—and worth it. The company made headlines recently when it announced that over a five year period, it slashed 14,805 zombie servers from its data centers.

    Categories: Industry Trends & Solutions

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    Data Center Consolidation: A Great Way To Reduce Your Carbon Footprint

    by Josh Schaap

    Data Center Consolidation: A great way to reduce your carbon footprint.

    Categories: Helpful Features

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    Kill Two Birds with One Stone in Your Data Center this Spring

    by Josh Schaap

    Now that winter’s vista can be appreciated only in your rearview mirror, it’s time to take a look around your data center and engage in some old-fashioned spring cleaning. You’ll likely find two areas that could use your attention: space constraints and heavy electricity usage. Like most data centers, you are running out of room as you add more cabinets, and your monthly utility bill is spiking accordingly.

    Categories: Power Distribution & Monitoring

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    HDOT: It’s Better Than the Average PDU

    by Josh Schaap

    The standard power distribution unit (PDU) being used in most data centers today has eight power outlets and a basic on/off switch. It’s bulky and difficult to attach to a rack, so it typically rests on the ground. Further, there is no way of measuring how much power is flowing in and out of the unit at any given time. In truth, this traditional PDU is a 20th-century technology that should not be used to provide power to sensitive 21st-century data center equipment.

    Categories: Power Distribution & Monitoring

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    Every Strong Customer Application Is Backed by a Healthy Server

    by Josh Schaap

    Your customer has been trying to get your application to work for about 10 minutes. But the application just won’t load since your main server is experiencing power-related downtime. As a result, the customer can’t complete his or her order. What will your customer do as a result of your application downtime? Chances are likely that he or she will seek out a competitor that can provide a working application. This means your company will lose out on this business transaction, and potentially the customer’s trust in your company.

    Categories: Server Technology

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    Question of the Month: How Can I Ensure Uptime in My Unpredictable Data Center?

    by Josh Schaap

    Recently, a lot of customers have been asking us here at Server Technology about maximizing uptime. Customers want to know: With the multitude of power-related challenges facing data centers today, like unplanned outages; increasing security threats; new, relatively untested technologies such as SDN; and the ongoing threat of natural disasters, is striving for constant uptime a realistic goal or a pipe dream? Many feel that they are fighting a losing battle against this slew of challenges.

    Categories: Server Technology

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    How to Get the Green Machine Rolling in Your Data Center

    by Josh Schaap

    You’re tired of maintaining the status quo while other data centers in your industry are going green. You’re ready to start using alternative energy, recycling heat, and implementing green infrastructure. So, how do you go about actually getting the ball rolling with green energy in your enterprise? Before you can ...

    Categories: How To

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    The Five Biggest Costs of Data Center Downtime

    by Josh Schaap

    Data center downtime is one of the most expensive—and deadly—threats facing IT professionals today. The overall cost of downtime can range from thousands of dollars per minute to hundreds of thousands of dollars per hour, depending on the size and severity of the outage.

    Categories: Server Technology