What We Mean When We Say We're the Power Strategy Experts

Josh Schaap
January 29, 2016

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We recently sat down with two of our in-house power strategy pros to talk about what the Server Technology slogan “The Power Strategy Experts” really means. The conversation helped to underscore the importance of doing one thing and doing it well, an idea that’s at the core of the Server Technology philosophy.

Sales Manager Jon Vanhoose and Regional Sales Manager Mark Hoffert are veteran sales reps with Server Technology who are steeped in knowledge about power distribution. A snippet of their discussion – the first of several to come – follows.

Question: What does the slogan “The Power Strategy Experts” mean to you, Jon?

Jon: We sell power strips. It’s all we do, it’s all we focus on, it’s our core focus and that’s all we’re going to be doing in the future.


Q: How does ServerTech stay on top?

Jon: We’re a quality driven organization and we really set high expectations internally to have 100 percent uptime for our customers. We get in front of the end user to understand what their goals are, and to provide a product that meets their needs in whatever format that would be with cabinet power strips. It’s a partnership more than just a sell-to or a sell-through.


Q: Mark, what does the slogan mean to you?

Mark: We really take the power strategy part of our slogan to heart. It takes a lot of commitment from us to prove to our customers that we are there to understand their situation and to provide a solution for them.


Q: How do you do that?

Mark: We look at the entire ecosystem of the data center starting at the upstream UPSs, the generators, the infeeds coming into the data center…all the way downstream through the UPS, the RPPs, the PDUs sitting on the floor into the rack through the bus system or however it gets delivered. And provide monitoring power at the absolute last piece of the consumption puzzle. We dig deep to understand the entire facility.


 Q: What differentiates Server Technology from other companies in the power business?

Mark: When I’m talking to someone for the first time, I explain that Server Tech has been building power strips for 33 years. That’s longer than anyone else in the marketplace. We have over 48 patents, and that is many times over what our competitors have in Intellectual Property. We have one product, which is rack power distribution, but we have 3,000 flavors. We have many more options and solutions to solve our partners’ problems and really give them what they need versus telling them what they have to use.

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