So, You Say Your Data Center Is Green? Prove It!
June 10, 2017
Demand has never been higher for eco-friendly products and services, and this holds true across just about every vertical market today.
According to a study from Unilever, there is now a $1 trillion market opportunity for companies that can successfully explain their sustainability practices to consumers.
For many companies — particularly technology providers — the data center is a natural place to start. After all, data centers have a reputation for being notorious energy hogs, often using as much power as a small city. So businesses like to flip the script and differentiate their services by focusing on steps they are taking to become more environmentally responsible.
Here’s the catch, though: Not all businesses today can back up their eco-friendly claims. And in the eyes of consumers, this is a huge offense.
Make no mistake about it, reporting misinformation about environmental reports or strategies is called “greenwashing.” If you are found guilty of this practice, it’s a sure-fire way to draw the ire of consumers and consumer advocacy groups alike.
So if you plan on highlighting the steps that your business is taking to become more environmentally conscious, then take our advice: Back up your claims with real-time and historical data center power and environmental monitoring services. Show consumers how you are reducing energy consumption over time, so there are no questions. Need help finding the top tools for environmental monitoring? Check out this blog.
Server Technology offers a wide range of data center power distribution units that can help with your reporting needs. These products will pull power usage metrics directly from your racks, and make them easily exportable and shareable with other team members.